Scenario: Create an easier way for people to give charitably.

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Inspiration: A surgeon I knew created a booklet that he called "Heart Money." He believed that as a doctor he could give to those in need with his talents and he did. In return, he received "heart money." He encouraged students to look for the ways that they could store up heart money. I ran with that idea here.

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Solution: Giving has long been incentivized. I frequently see companies donating a percentage of sales. But what if we cut the middle man? What about giving for the sake of giving?

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By now, most people who use smart phones are used to using an app for some aspect of their personal finances, whether to invest, manage accounts, shop online, or send money to friends.

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The Heart Money app builds on this by providing an easy way to give money to charity. Think: the Venmo of giving.